Lust Pro™

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What is the Lust Pro™ font?

Confident and versatile, Lust Pro™ is an exercise in indulgence—an attempt to create something over the top and vastly useful.

If Lust Pro seems both new and familiar, that’s because it is. The series unapologetically channels Herb Lubalin, but produced with a deliberate, contemporary twist. There is an intentional slyness infused in the letterforms—the extreme thick and thin lines flow effortlessly without becoming gratuitous. It’s always just enough, not too much. What makes the type series so appealing?

The curves. When asked to describe the letterforms, most people unwittingly allude to the human form, using adjectives usually reserved for describing physical traits… creating all-too-familiar comparisons. Summerour has grown to accept this as unavoidable and reasonable given his acknowledgement of its influences and has provided nuances within the letterforms to accentuate that.

Intended to be set large, the typeface boasts 3 widths and 5 weights and matching italics for both the Regular and Didone variants (that’s 60 fonts in total), making it perfect for editorial use and a highly flexible solution for any display need.

 

Lust Pro™ Font families

The Lust Pro™ includes the following font families:

  • Lust Pro No1
  • Lust Pro No1 Italic
  • Lust Pro No2
  • Lust Pro No2 Italic
  • Lust Pro No3
  • Lust Pro No3 Italic
  • Lust Pro No4
  • Lust Pro No4 Italic
  • Lust Pro No5
  • Lust Pro No5 Italic
  • Lust Pro Demi No1
  • Lust Pro Demi No1 Italic
  • Lust Pro Demi No2
  • Lust Pro Demi No2 Italic
  • Lust Pro Demi No3
  • Lust Pro Demi No3 Italic
  • Lust Pro Demi No4
  • Lust Pro Demi No4 Italic
  • Lust Pro Demi No5
  • Lust Pro Demi No5 Italic
  • Lust Pro Slim No1
  • Lust Pro Slim No1 Italic
  • Lust Pro Slim No2
  • Lust Pro Slim No2 Italic
  • Lust Pro Slim No3
  • Lust Pro Slim No3 Italic
  • Lust Pro Slim No4
  • Lust Pro Slim No4 Italic
  • Lust Pro Slim No5
  • Lust Pro Slim No5 Italic

 

Lust Pro™ Preview

Here is a preview of how Lust Pro™ will look. For more previews using your own text as an example, click here.

Who Designed Lust Pro™ Font?

Neil Summerour is a Georgia-based type designer and lettering artist. He’s the founder of Positype, type foundry, and Swash & Kern, lettering studio.

Summerour lectures, workshops, draws letters, makes typefaces and lives happily ever after, over and over. He’s won the Type Directors Club Certificate of Typographic Excellence 6 times and was a 2012 recipient of the People’s Choice Award in the Morisawa Type Design competition for his Japanese typeface, Tegaki.

His type and lettering work is used by such renowned brands as Oculus, Facebook, Girl Scouts of America, Victoria’s Secret, Revlon, PINK, Good Housekeeping, id Software, David Bowie, BBC, L’Oreal, Panera, Audible, Molson Coors, Colliers International, and ABC. He currently serves as Chair for the Society of Typographic Aficionados.

If you want to read more about Neil Summerour, there’s a really good interview that he did with Ilovetypography.com

Neil Summerour has also designed the following fonts:

Hype Vol 3
Hype Vol 1
Scotch
Aaux Next
Hype Vol 2
Lust Pro
Akagi™
Flirt Script®
Good Karma
Halogen™
Lust Script
Directors Gothic
Aago
Juicy
Clear Sans®
Love Script
Lust Slim
Anago™
Rhythm™
Ginza Display Rough™
Good Karma Smooth
Akagi Pro™
Reserve™
Sneakers Max
Fugu™
Lust Didone
Cherry Blossoms
Ginza Narrow™
Wasabi™
Aaux Next Wide®

Plus many many more…

 

 


Is Lust Pro™ Free to Download?

No. This is a premium font that you can download from MyFonts.com Please don't waste your time looking for a free download of Lust Pro™ as you just won't find it.

It's highly unlikely that this font can be found for free on the web. If you do, then potentially you'll risk getting viruses on your computer. One thing to remember is that it's illegal to use this font if you didn't pay for it!

Do the right thing. If you want Lust Pro™ then click here to visit the download and purchase page on MyFonts to get it with the proper license. The designer and publisher deserves to be paid for their hard work. :)